Marketing Moment: Audio & Video for Business Web Sites

Hello everyone. It's Rick back again. I wanted to take a moment to discuss the advantages of adding either audio or video to your web site to help attract new business and keep current customers coming back for more.

If you in any way rely on your website to drive sales or generate new business, like I do, you want to have that person who visits your website for the first time to have the best experience as possible.  These days it's just not good enough to have a couple of pages with text and some neat looking pictures and your company logo on it and think you have the coolest site going on the planet. These days, it's all about trying to engage the customer from the first visit to your site.

It's the ability to tell your story more effectively than your competition. It's the difference between mediocrity and success. The better you tell your story the more sales you can make. You can accomplish this in a couple of ways. Here are three examples:

First, try adding some audio or video to your home page welcoming visitors to your site and inviting them to look around.

Secondly, have a web commercial produced that shows a little bit about what your company does and what services you offer. What's great about producing a web commercial is that it can be as short or as long as you want. There are no time constraints. Plus, you can show your potential customers that you're more than just a bunch of words on a website.

Thirdly, you can have a podcast produced. I enjoy when I can go to a business web site and learn more about them by clicking on a particular podcast instead of having to read through a ton of web pages. Podcasts can easily be produced. You can have them produced weekly, bi-weekly or monthly. It's a chance for you to talk about your business and what's going on in your particular industry. So give us a try and let ProVoice Artists help tell your story!