Sunday, October 31, 2010

Marketing Moment - Halloween Edition: On Hold Messages

Hi everyone.  Happy Halloween!

As I'm getting ready to head out to go trick or treating with my three little goblins,  it got me thinking about some really scary marketing horrors. One of the first things that came to mind is being left on hold when I call a company that I'm thinking of doing business with.

Imagine -  being on hold and there is nothing but dead, creepy, nightmarish silence. (You have heard the saying silence kills....your business!) Or, even scarier, when you're waiting on hold and forced to listen to the mind-numbing elevator music. Gives you the creeps doesn't it.  You'd probably hang up!

Now imagine being able to tell every customer that calls your company what's happening with your business. Whether it's the latest specials or offers...on hold messages can be an effective way to market to the customers you already have!

Here at ProVoice Artists, we can help you target callers with professionally written and recorded marketing messages.  They can be a great marketing tool and they're an affordable option especially for small businesses.  And there's definitely nothing scary about that!

Happy Halloween!